Category Archives: Music

why music tourism stands out among top travel trends for 2018

In 2018, more people will seek to explore popular unconventional destinations and festivals that reflect the culture, heritage, and ethos of the local region. One such festival is Ragasthan, a winter desert camping festival that’s being held since the past two years.

Ragasthan, set to be held in Jaisalmer, Rajasthan from February 23 to 25, 2018, is Asia’s first desert camping festival held in the expansive dunes of the Thar Desert. In its third edition this year, Ragasthan will feature an eclectic mix of music, culture, tradition, and a plethora of shared experiences, attracting music and travel enthusiasts from the remotest corners of India.

Musician Raghu Dixit performs during Sula Fest last year. (Sulafest.com)

Over 50 artists, one artists’ village, a sociable camping space, a dozen film screenings under the open sky, bars and restaurants, art installations, morning yoga sessions, and football on the softest playground will be part of the itinerary at the festival, promising visitors three days of uninhibited excitement.

Commenting on the trend of music tourism, Varun Gupta, CEO Goomo, said, “A number of events boasting famous international artists have debuted in India over the past few years, producing a year-long packed schedule of music festivals across the country. With more and more state governments looking to boost tourism through musical and cultural events, we have witnessed people from all over the country travelling to various places just to attend these festivals and enjoy the local music, art and culture.”

Some of the most popular and leading music festivals in India include names such as NH7 weekender; Sunburn; Hornbill International Music Festival, Kohima; Ziro Festival of Music; VH1 Supersonic; and Ragasthan. As has been seen in the past with the maiden Indian concerts of popular artists like Ed Sheeran and Justin Bieber, young Indians and millennial travellers are now willing to travel in huge numbers for concerts of their favourite international music artists.

ELECTRONIC DANCE MUSIC PREDICTION TRENDS IN 2018

1 VOICE WILL BECOME THE NEW WAY TO HIT PLAY AT HOME

Amazon just announced today that their number one selling product this holiday season were “millions” of the Echo Dot; a hands-free, voice-controlled device that uses far-field voice recognition, has a small built-in speaker, and can also connect to your speakers over Bluetooth or used with the included audio cable. What does this mean? Streaming will continue to dominate the way we listen to music and we will start to use our voice, even more, to get the tracks we want to hear in our homes played faster than ever.

2 CRYPTO CURRENCY WILL BECOME AN ACCEPTED FORM OF PAYMENT IN THE MUSIC INDUSTRY

With the rise of Bitcoin, Etherium, and Litecoin at the end of 2017, companies will start to accept cryptocurrency as a form of payment for festival tickets, merchandise sales and more. I believe if Amazon raises their hand and decides to start accepting Bitcoin in 2018, then everyone else will soon follow suit.

Do you want to get into Cryptocurrency game early? Click here to signup for an account with Coinbase; the leading website to buy and sell Bitcoin. If you buy $100 of digital currency or more, you’ll earn $10 of free bitcoin!

3 ARTISTS WILL IMPLEMENT CREATIVE WAYS TO GET CLOSER TO THEIR MOST LOYAL FANS & MAKE MORE MONEY

Last month, Gramatik jump on the cryptocurrency bandwagon with the release of his own coin GRMTK. This allows his fans to share his success by owning the rights and royalties of his music. This also means they will own anything he creates and distributes on his upcoming channel.

Photo Courtesy of Choon

Gareth Emery has plans to launch his own blockchain streaming service in 2018. He’s expected to give 80% of earnings to artists. I believe more artists will see the value in blockchain and cryptocurrency to use it to their advantage.

4 A SURGE OF ARTISTS WILL BECOME ANTI-RECORD LABELS

Labels take a cut of artists profits and claim ownership over their music to make money. I believe in 2018, even more artists will finally understand the importance of complete control and ownership of their music and creativity. They will document more of their journey with Vlogs and use already established fan bases (like YouTube stars) to get their music into the eyes and ears of new listeners. This method will empower independent artists to go at it alone without a record label.

5 STORYTELLING WILL BECOME A REQUIREMENT FOR BRAND BUILDING & FAN ENGAGEMENT

Artists will start to utilize social media even further to expand their brand to encompass who they are even more as a person outside of their music. We’ve already seen this new trend with the likes of cooking with Marshmello, comedy in ‘What Would Diplo Do?’ with Dillon Francis and Kung Fu With Laidback Luke.

Music Discovery Trends Of 2018

Music discovery is the holy grail of the music business, as it develops a new fan base for artists and bands with the exposure. At one point in time, most discovery came mostly from radio, with a little bit of print advertising aimed at both consumers and retailers thrown in. In today’s digital age, radio still plays a part, but that’s decreasing in importance as most consumers, especially those interested in new music, move online.

Image result for Music trends 2018

Here’s an interesting infographic from the music promotion company Burstimo that culls data from both Google Trends and the IFPI Music Consumer Insight Report that provides a look at where the fans consume their music. I must admit that I question some of the results here (especially the one about 85% of YouTube users using the platform for music consumption), but if nothing else, it shows that YouTube is still a big player in music distribution and that more and more people are willing to pay to access music.

Music tourism, a strange and unfamiliar term in India until only a few years ago, is now a massive phenomenon that’s only getting more popular, thanks to a thriving music scene and young consumers eager to have new experiences.

As the travel industry gears up for yet another year of exciting developments, music tourism seems to be the buzzword in 2018, topping all travel trends across the globe.

In India or elsewhere, music festivals are not just limited to music; the idea behind these is to sell an experience, and the more unconventional the experiences, the better. Music tourism and festivals are not only a great way for independent artists to showcase their talents, but also help bring tourists to new destinations and boost local employment.