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Entertainment Tech Trends You Need to Know

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Virtual Reality

What is it?
A three-dimensional environment the user can experience and interact with through a specialized headset and controller.

Why is it important?
Virtual reality could be the next big thing, especially in videogames. It creates a much more immersive environment than playing on a two dimensional screen. Other entertainment industries are also exploring how to capitalize on the technology, bringing customers into worlds they create.

Who’s doing it?
Facebook-owned Oculus is making both a PC-centric headset (the Rift) and a mobile one in conjunction with Samsung (Gear VR). Sony, meanwhile, is at work on a headset for the PlayStation 4.  Valve Software and HTC are working on Vive.

High Dynamic Range

What is it?
A richer visual experience providing greater contrast — with bolder highlights, brighter colors and a more lifelike image.

Why is it important?
4K TV may take off, but you have to be very close to the screen, or watching a huge TV, to notice the difference. HDR screens are brighter and offer crisper images. The improvement in image has been compared to the shift from standard definition to HD.

Who’s doing it?
Dolby and Technicolor are both working on HDR transmission formats, with Sony the latest to sign on to Dolby’s solution. Sharp, Samsung and Vizio are incorporating the technology into their sets. Dolby is also rolling out HDR movie projectors, bringing the picture upgrade
to cinemas.

Real-Time Cloud Rendering

What is it?
Utilizing cloud computing, with its near limitless power,  to create high-resolution images in little to no time.

Why is it important?
Budget constraints have always kept independent filmmakers from offering effects on par with big studios. Cloud rendering can level the playing field.Major studios could cut visual effects costs as well once computing horsepower becomes a service. The technology can also be used to render extremely complex game images on mobile devices that lack onboard computing power.

Who’s doing it?
Atomic Fiction’s Conductor is leading the charge in visual effects; it helped with the visual effects for Robert Zemeckis’s “The Walk” (pictured). Microsoft is focusing on the videogame applications.

Light Field

What is it? 
While traditional photography captures the color and intensity of light, light-field devices also capture the direction of photons. That allows the photographer to shoot first and choose focus, aperture and other settings later.

Why is it important?It could significantly reduce the cost of film shoots. Rather than requiring multiple camera assistants to do different focus pulls, the camera can capture them all at once. Additionally, with true light-field video, audiences will some day be able to move around and through recorded scenes going beyond Virtual Reality.

Who’s doing it?
Otoy and Lytro both offer light-field capture devices. And graphics company nVidia is researching the field as well.

New trends in mall entertainment for 2018

Entertainment technology has shrunk time and space over the centuries, preserving performances for posterity and allowing them to be seen far away from the performance venue. The next generation of tech promises to deliver to audiences ever-more-lifelike screen images, to give filmmakers and shutterbugs alike more flexibility at less cost, to take audiences to places they could never go — and even to change the way audiences perceive reality in real time.Anyone who has observed the entertainment market within international shopping centres would be able to notice a major change in shopping mall entertainment, particularly in the last couple of years. Many malls around the world have raised the level of their event campaigns to meet their customers standards. We believe that mall event planners are tired of over-used acts and shows. Booking entertainment just for the sake of booking entertainment is what leads to the worst impressions.


Creativiva specializes in producing customized entertainment solutions for shopping malls. Based on our 13 years of expertise and collaborations with more than 100 shopping centres worldwide, here are the new trends in in mall entertainment for 2018.


Last year, Disney announced a great lineup of Films for 2018. Amongst them are “The Jungle Book” and “Alice Through the Looking Glass”. Creativiva has prepared fascinating new stage shows “Jungle Book Live” and “Alice in Wonderland Live”that feature handmade high-quality costumes, cirque-style makeup, multi-genre style of dance and acrobatics, aerial acrobatics and circus acts, and Broadway-style acting and singing. These colourful shows will be a hit of 2018.


Alice in Wonderland Theatrical Show


High-end shopping malls are always on the lookout to offer unique experiences to their customers. Creativiva has access to stunning and engaging art installations that will become your main social media asset, and the centre of the attention in your mall Atrium!


Art Installation


This summer, Rio will host the largest sporting event on the planet. From impressive sport-themed shows, to unique Brazilian cultural events, malls around the world will celebrate the occasion with unique performances. Let Creativiva design your very unique Olympic Games campaign and bring unique entertainment in your mall.

Top 8 Las Vegas Entertainment and Gambling Trends

1. Attended Any Show

Of those who visited Las Vegas last year, 60 percent attended a show, the lowest percentage over the past five years. The high point during that span was 72 percent in 2008.

2. Show Goers Who Attended a Lounge Act

That was 73 percent in 2011, highest since 74 percent did so in 2008. The low point was 64 percent in 2007.


3. Show Goers Who Saw a Big-Name Headliner

Only 17 percent made that claim in 2011, but that was only a tick below the 18-19 percent range from the prior four years.

4. Show Goers Who Saw Comedy Performers

2011 was an off-year for comics, as only 11 percent of show goers attended their performances. That was down substantially from the 21 percent who attended such shows in 2007.

5. Attended Other Paid Attractions

Among visitors to Las Vegas, 18 percent paid to see other attractions last year. That was slightly better than the 16 percent who did so in 2009 but somewhat below the high point of 22 percent in 2007.


6. Gambled During Their Visit

That claim was made by 77 percent of visitors in 2011. That was the lowest percentage in five years, with the high point of 85 percent coming in 2008.

7. Average Gambling Budget Per Trip

Visitors to Las Vegas last year set aside $447.63 for gambling, also the lowest amount in five years. That was substantially below the $555.64 budgeted in 2007.


8. Proportion “More Likely” to Visit Las Vegas Despite Spread of Gambling Elsewhere

Only 27 percent of visitors to Las Vegas in 2011 indicated they would be more inclined to visit the city despite the growing number of places to gamble in other communities. That also was the lowest response in five years, substantially below the 48 percent in 2007 who said they would come to Las Vegas even with more gambling opportunities elsewhere.

why music tourism stands out among top travel trends for 2018

In 2018, more people will seek to explore popular unconventional destinations and festivals that reflect the culture, heritage, and ethos of the local region. One such festival is Ragasthan, a winter desert camping festival that’s being held since the past two years.

Ragasthan, set to be held in Jaisalmer, Rajasthan from February 23 to 25, 2018, is Asia’s first desert camping festival held in the expansive dunes of the Thar Desert. In its third edition this year, Ragasthan will feature an eclectic mix of music, culture, tradition, and a plethora of shared experiences, attracting music and travel enthusiasts from the remotest corners of India.

Musician Raghu Dixit performs during Sula Fest last year. (

Over 50 artists, one artists’ village, a sociable camping space, a dozen film screenings under the open sky, bars and restaurants, art installations, morning yoga sessions, and football on the softest playground will be part of the itinerary at the festival, promising visitors three days of uninhibited excitement.

Commenting on the trend of music tourism, Varun Gupta, CEO Goomo, said, “A number of events boasting famous international artists have debuted in India over the past few years, producing a year-long packed schedule of music festivals across the country. With more and more state governments looking to boost tourism through musical and cultural events, we have witnessed people from all over the country travelling to various places just to attend these festivals and enjoy the local music, art and culture.”

Some of the most popular and leading music festivals in India include names such as NH7 weekender; Sunburn; Hornbill International Music Festival, Kohima; Ziro Festival of Music; VH1 Supersonic; and Ragasthan. As has been seen in the past with the maiden Indian concerts of popular artists like Ed Sheeran and Justin Bieber, young Indians and millennial travellers are now willing to travel in huge numbers for concerts of their favourite international music artists.



Amazon just announced today that their number one selling product this holiday season were “millions” of the Echo Dot; a hands-free, voice-controlled device that uses far-field voice recognition, has a small built-in speaker, and can also connect to your speakers over Bluetooth or used with the included audio cable. What does this mean? Streaming will continue to dominate the way we listen to music and we will start to use our voice, even more, to get the tracks we want to hear in our homes played faster than ever.


With the rise of Bitcoin, Etherium, and Litecoin at the end of 2017, companies will start to accept cryptocurrency as a form of payment for festival tickets, merchandise sales and more. I believe if Amazon raises their hand and decides to start accepting Bitcoin in 2018, then everyone else will soon follow suit.

Do you want to get into Cryptocurrency game early? Click here to signup for an account with Coinbase; the leading website to buy and sell Bitcoin. If you buy $100 of digital currency or more, you’ll earn $10 of free bitcoin!


Last month, Gramatik jump on the cryptocurrency bandwagon with the release of his own coin GRMTK. This allows his fans to share his success by owning the rights and royalties of his music. This also means they will own anything he creates and distributes on his upcoming channel.

Photo Courtesy of Choon

Gareth Emery has plans to launch his own blockchain streaming service in 2018. He’s expected to give 80% of earnings to artists. I believe more artists will see the value in blockchain and cryptocurrency to use it to their advantage.


Labels take a cut of artists profits and claim ownership over their music to make money. I believe in 2018, even more artists will finally understand the importance of complete control and ownership of their music and creativity. They will document more of their journey with Vlogs and use already established fan bases (like YouTube stars) to get their music into the eyes and ears of new listeners. This method will empower independent artists to go at it alone without a record label.


Artists will start to utilize social media even further to expand their brand to encompass who they are even more as a person outside of their music. We’ve already seen this new trend with the likes of cooking with Marshmello, comedy in ‘What Would Diplo Do?’ with Dillon Francis and Kung Fu With Laidback Luke.

Music Discovery Trends Of 2018

Music discovery is the holy grail of the music business, as it develops a new fan base for artists and bands with the exposure. At one point in time, most discovery came mostly from radio, with a little bit of print advertising aimed at both consumers and retailers thrown in. In today’s digital age, radio still plays a part, but that’s decreasing in importance as most consumers, especially those interested in new music, move online.

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Here’s an interesting infographic from the music promotion company Burstimo that culls data from both Google Trends and the IFPI Music Consumer Insight Report that provides a look at where the fans consume their music. I must admit that I question some of the results here (especially the one about 85% of YouTube users using the platform for music consumption), but if nothing else, it shows that YouTube is still a big player in music distribution and that more and more people are willing to pay to access music.

Music tourism, a strange and unfamiliar term in India until only a few years ago, is now a massive phenomenon that’s only getting more popular, thanks to a thriving music scene and young consumers eager to have new experiences.

As the travel industry gears up for yet another year of exciting developments, music tourism seems to be the buzzword in 2018, topping all travel trends across the globe.

In India or elsewhere, music festivals are not just limited to music; the idea behind these is to sell an experience, and the more unconventional the experiences, the better. Music tourism and festivals are not only a great way for independent artists to showcase their talents, but also help bring tourists to new destinations and boost local employment.

The global reach and simplicity of the viewer interactivity

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Audience participation is undoubtedly one of the most exciting aspects of live television. From the early days of game shows to new interactive experiences on platforms like Facebook and Snapchat – one constant remains –  audiences are always eager to take part in the conversation, influence and interact with their favorite content.

As dated as it may seem now, toll free phone voting and text voting proved to be a huge milestone for television interactivity. In the US, the launch of American Idol created the first mass-scale competition show that allowed at home audiences to directly impact the outcome of the broadcast. In the first few seasons of Idol, the show saw engagement like never before. In April 2003, Idol received more than 2.5 million text messages, including polls, sweepstakes entries, trivia and votes (1). What’s even more impressive is that 22% of at home audiences said they first learned to text by voting for their favorite Idol contestant (2).

In fact, we still have numerous shows that still employ standard rate text voting to great success. For example, we recently launched Top Chef Facebook and text voting.

The success of American Idol paved the way for numerous competition and interactive shows across the US and globally. From Dancing with The Stars to America’s Got Talent, nearly every network had its own interpretation of an interactive vote format. However, as time went on and social media’s prevalence continued to grow, it became clear that viewer behavior was changing. Social media platforms offered both a challenge and a new opportunity to engage fans and audiences.

Voting has always been free in the U.S., and as a result, we’ve had the opportunity to continually innovate with technology to meet the ever-changing needs of viewers as they’ve migrated to new platforms. Our interactive solutions have evolved over the years to drive maximum participation and social reach by building cross platform verified solutions for online, mobile, Facebook, Twitter, Instagram, Messenger…

For most countries voting has always been a revenue stream driven by consumer payments through telephony. But there’s now a conscious shift to changing these traditional voting methods and moving away from the original pay-to-play voting experiences. The reason? The traditional approach is limiting to both the audience and the TV show. The solution? Make the experience as accessible as possible and free for the user. By removing premium rate and creating more digital and social applications, voting shows will be able to better meet what their viewers want, bring vital viral marketing support to push eyeballs to the broadcast, and use this new inventory to attract sponsors and advertisers.

For example, on this past season of Asia’s Got Talent we launched voting on Facebook Messenger and hashtag to create a more social and real-time experience for fans.

Working with Facebook, we customized our Messenger Bot and Hashtag vote applications to deliver a highly intuitive and mobile friendly experience during the live shows. The Messenger Bot supported 6 languages, included strict requirements, geo-access and audited results.

TV series Growing


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The TV world has been quietly high-fiving itself after a year in which its golden age continues to glitter. From The Night Of to The Night ManagerHappy Valley to Silicon Valley, going out has never felt less appealing. With Netflix pouring bazillions into new shows and others desperately trying to keep up, 2017 looks likely to be just as much of a strain on sofas nationwide.

BBC, January
Aside from his turn as Leo’s mud-caked nemesis in The Reverent way back in January, Tom Hardy has had a relatively quiet year (and this coming after a 2015 when he played not one but two Krays, and led the charge in the road movie romp that was Mad Max). Things are set to change in 2017. Not only is there Chris Nolan’s Dunkirk, but we have the 8-part TV series Taboo, written by the man himself, together with Peaky Blinders creator Steven Knight (who gave Hardy that Welsh accent in Locke), and Hardy’s dad, Chips. Set in a dark, sin-soaked London of the early 1800s, Hardy plays an explorer who returns from the dead with a bag of African diamonds, a murderous glint in his eye and an appetite for revenge. And if the bonkers trailer is anything to go by, we’re going to be seeing a lot of Tom Hardy in it (as in, naked save a load of tribal tattoos). Expect some giggling next to you on the sofa.


Sky Atlantic, 13 April
Coming from 12 Years a Slave writer John Ridley and being produced by (and starring) Idris Elba, this politically-charged six-parter has all the trappings to be one of 2017’s buzziest dramas. Delving into a piece of contemporary history our authorities might prefer to ignore, Guerrilla is a love story set amid the civil rights movement of 1970s London, as an underground cell of militants battles against Scotland Yard’s ‘black power desk’, a very real (yet rarely discussed) counterintelligence unit aimed at suppressing activism. Frieda Pinto, Babou Ceesay, Zawe Ashton, Bond’s MI6 chief-of-staff Rory Kinnear and Line of Duty‘s Daniel Mays will also appear. No prizes for guessing who’s playing the cops.

American Gods
Amazon Prime Video, 1 May
It’s taken 15 years and at least one failed attempt (HBO tried and gave up at script stage), but Neil Gaiman’s wondrously dark blend of mythology and Americana is finally getting the adaptation fans have been crying out for. Classic TV bad boy Ian McShane seems almost perfectly cast as the cryptic, all-knowing Mr. Wednesday, while Shadow Moon, the ex-con bruiser thrust into a war between old and new deities, is being played by Ricky Whittle, potentially seeing him leapfrog Will Mellor as Hollyoaks’ most successful alumni. How the show captures a sex scene early on in the story in which a man is – literally – swallowed by a vagina should be interesting.

The Best Reality TV Show of All Time



Reality shows are our most popular guilty pleasure.

Since 1983’s An American Family Revisited, which later inspired MTV’s Real World, viewers have been enamored with watching others live their lives or some variation of their lives. Just last TV season, The Bachelor, The Voice, and Survivor ranked in the Top 20 of the most-watched shows.

But while reality TV is often criticized for dumbing down content, there’s a lot to be gained from watching the ongoing tales of other people’s lives.

Whether it’s watching a classic rags-to-riches story, being inspired by incredible weight loss journeys, following someone chasing after their dreams, getting a radical makeover, or just living their-day-to-day drama-filled life, these shows allow viewers to escape into someone else’s shoes, even if it’s just for a brief time. While some shows can be positive influences, we admit that isn’t always the case. But even controversial moments like when Snooki got punched when she confronted a man who stole the Jersey Shore group’s drinks, or when New York spit on Pumkin on Flavor of Love, gave us invaluable lessons on what not to do in high-pressure moments.

In the alternate world of reality shows, housewives don’t have to be wives, the biggest loser is actually the winner, and an average-looking guy can have groups of gorgeous women fighting over him. And now, with social media, fans have more access than ever to reality stars’ lives. Whether it’s fake or real, it’s damn good TV. Here are the best reality TV shows of all time.

The Four is the latest singing competition show to join the ranks, but this series has a secret weapon—Diddy and DJ Khaled, two artists who are known for stealing the spotlight and making anything exciting. The concept for the Fergie-hosted show is interesting as well, as there are no on-screen auditions. Instead, four singers with different styles compete against oncoming challengers who are all trying to be the final four winners. The winners are named iHeartRadio’s “On the Verge” artists and earn a recording contract with Republic Records (through Universal Music Group). Aside from the show itself, it’s really fun to watch Diddy promote the show on his Instagram.